Question & Retain (Q&R) is now working with International Communications Consultancy Organisation (ICCO) to provide more industry insight for all of its members. Starting with their Industry Barometer, Q&R will be running a series of Pulse Check™s over the coming months including benchmarking overall member satisfaction and asking for members views on ICCO events.
Q&R’s Pulse Check™ is designed to extract pertinent industry insights as well as member opinion in a timely fashion and ICCO hopes it will improve member experience going forward. The next Pulse Check™ on overall membership satisfaction will be coming out in March 2015.
ICCO’s latest Industry Barometer Pulse Check™ conducted in January 2015 across ICCO’s membership reveals how clients remain financially cautious and that the number of RFPs in circulation is on the rise. Interestingly, Agencies continue to review and refresh their propositions with nearly a quarter claiming that constant diversity is the only way to make money.
Francis Ingham, Director General of the PRCA and Executive Director of ICCO, comments, “ I am delighted to see that overall optimism for the PR sector is up with half of the Agencies saying they believe growth rates will increase by 10%. Good news for everyone.”