So energising to spend time chatting with the wonderful Helen Hanson Founder, We are HEL´s In this interview, we delve into the strategies and challenges of running an experiential and brand promotion agency. How to attract, retain and develop great people. We explore the recruitment process, training programs, industry obstacles, career advice, pandemic adaptations, and government involvement. Additionally, Helen shares her valuable insights and advice gained from their entrepreneurial journey.
In this interview we asked:
- Can you share with us your approach to recruiting and selecting staff for your agency? What are the key qualities and skills that you look for in potential employees?
- Training and development are essential to the success of any agency. Could you walk us through your training programs and how you ensure that your staff have the necessary skills and knowledge to deliver the best experiences for clients?
- As an entrepreneur, you must have faced several challenges in the industry. Could you share with us some of the challenges you faced and how you overcame them?
- What advice would you give to someone interested in pursuing a career in hospitality and experiential marketing? What are some of the key skills and qualities that they should develop?
- The hospitality industry has been severely impacted by the COVID-19 pandemic. What measures did your agency take to cope with the pandemic, and what lessons have you learned from this experience?
- What do you think the government could do to better promote the hospitality industry as a career option for young people? What policies or initiatives would you like to see to encourage more people to consider careers in this sector?
- Finally, looking back on your journey as a founder of an experiential and brand promotion agency, what advice would you give to your younger self starting out in this industry? What lessons have you learned that you wish you knew earlier in your career?
@wearehels #specialiststaff #experientialstaff
For more info on the mentoring scheme mentioned in the interview see: https://www.elevateme.co/
Bio
As founder and creative director of HEL’s. Helen has been working in the experiential sector for over 25 years. Helen founded her agency with a focus on building relationships between brands and consumers through live experiences and highly skilled brand ambassadors. Having started her career in restaurants and hospitality, she has always concentrated on training and customer service; and her passion for spotting and developing talent has been a pillar of the agency.
If you are a business owner or leader in an organisation and would like to be interviewed for the Q&R Listen.Better vodcast series in 2023 please do get in touch for an initial chat: tellmemore@questionandretain.co.uk